“The most important word on the internet is not “Search”. The most important word on the internet is ‘Share’. Sharing is the driver. Sharing is the DNA. We use Social Objects to share ourselves with other people.” - hugh macleod
Reading this post over on gapingvoid.com about Social Objects got me thinking about being a new media photographer… it’s a similar idea to the elevator pitch (short, communication, sharing), but it is distinct - it’s the viral arm of the NMP.
What is the Social Object of your business? If you haven’t thought about it, your first guess is probably wrong. It’s a safe bet that it’s not “pictures”. I don’t know what mine is yet, but I’ll be thinking about it very hard now.
